Karen Ann Health and Beauty - August 10, 2011
Project Case Study
A bright and beautiful site for a beauty salon and training school
After seeing the fabulous site we built for her close friend, Karen Ann came straight to us for a site to wow her clients and give them a flavour of her salon. Karen had a strong colour identity already and wanted us to incorporate this into her site. She wanted bold, beautiful and easy to use!
Easy to update
Not being the techie sort, Karen wanted a site that would be super-simple to update with news, as well as changes to any treatments. So the ‘back’ of the site, where all the updating happens, has a simple layout and boxes that just need to be filled in! It’s easy for Karen and her staff to update from any computer.
Future-proofed
So that the site will look good and work brilliantly for a very long time (and so that Karen won’t need to keep learning to use new software!) we have written this site in HTML5 – this latest ‘language’ means all the content is accessible for everybody – no plug ins or downloads needed – plus it is a very clear site for search engines to scan through and find easily.
The site is fully responsive so Karen Ann’s clients can mooch around her website from their phones, their tablets or their computers!
Content heavy
With so many treatments on offer as well as so many courses to choose from, Karen needed the content cleverly organised so everything was easy to find and nothing about the site was too overwhelming. As we were writing the content we optimised the layouts by including short snippets of info which can then be clicked on and opened up.
Content happy
The tone of a Karen Ann health and beauty is warm and friendly so it was important to get this into all of the copy – have a read and see if you think we hit the mark!