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Access by Design create responsive websites that work on smart phone and iPads in Chichester, West Sussex, East Sussex, Hampshire and London

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HTML5

HTML5

HTML5 Website Development

HTML (or Hypertext Markup Language) is a formatting language used to create 99% of all the web-pages on the Internet.

The latest edition, HTML5, has changed dramatically, adding a huge number of features to benefit business websites.

Using the strong foundations created by previous versions, we are now stepping into a new age, where interactivity and usability are as fundamental as SEO relevance and semantic structure.

Like any new technology there must be benefits; why else would you use it?

Why should I upgrade?

The HTML5 language has specific rules that allow placement and format of text, graphics and even video and audio on a web page without the need for clunky plugins.

Businesses can use these tags to produce unique and creative web-pages which wouldn’t have been possible before.

Semantic structure

Any search engine ‘scanning’ your website will become bored very quickly. This is why it is important to make code as clean and readable as possible.

This semantic website structure means less code for search engines to scan and pages which load faster for your human visitors.

Tags such as <nav><article><header><footer> help Google and any other search engine to know exactly what to look for and how to treat every area of your website. This is a massive SEO advantage which is only found using HTML5.

Before HTML5, developers had to use common divider or <div> tags everywhere, which wasn’t very welcoming or easy to read.

Accessibility and media devices

Before the most recent upgrade to HTML5, its predecessor had been tweaked, stretched and augmented far beyond its initial scope to force high levels of interactivity and multimedia into websites.

Plugins like Flash, Silverlight and Java have added media integration to the Web, but not without a cost.

In search of a “better user experience” and increased battery life, Apple simply dropped support for these plugins entirely on its mobile devices, leaving much of the media-heavy Internet inaccessible on iPads and iPhones.

HTML5’s array of new features streamlines functionality, leaving these processor-intensive plugins redundant. This means you won’t have to worry about installing yet another addon just to listen to a song on a blog or watch a video on YouTube.

Similarly, this is a big deal for platforms that either don’t support Flash (e.g. iPhone and iPad), or have well documented problems with it (e.g. Linux). As well as being a particular advantage to those smartphones for which supporting Flash has proven problematic.

Why are we special?

HTML5 is recognised by many as the future of the web, but few companies offer websites using this technology. Our extensive research has shown that the majority of these companies have dropped support for older, redundant browsers narrowing their audience.

This is because HTML5 works by default only on the newest mobile devices and desktop browsers. Fortunately we’ve got it covered at Access By Design!

Our HTML5 will never let you down, even working on very old browsers, such as Internet Explorer 6 or 7, therefore not narrowing the number of potential customers who can access your website.

If you would like to know more about HTML5 and how we are different, just contact us.