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	<title>Access by Design</title>
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		<title>Cookie law &#8211; some clarity at last</title>
		<link>http://access-bydesign.com/cookie-law-some-clarity-at-last/</link>
		<comments>http://access-bydesign.com/cookie-law-some-clarity-at-last/#comments</comments>
		<pubDate>Wed, 16 May 2012 22:26:08 +0000</pubDate>
		<dc:creator>clive</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://access-bydesign.com/?p=5076</guid>
		<description><![CDATA[The following article was originally published on PC Pro&#8217;s website a few weeks ago. We have included it here in full because there is a great deal of confusion as to what website owners need to do (or not to do) to comply with the so-called &#8220;cookie law&#8221; and very little clear advice coming from [...]]]></description>
			<content:encoded><![CDATA[<p>The following article was originally published on PC Pro&#8217;s website a few weeks ago. We have included it here in full because there is a great deal of confusion as to what website owners need to do (or not to do) to comply with the so-called &#8220;cookie law&#8221; and very little clear advice coming from the ICO itself. The original article can be read by <a title="Cookie Law article on PC Prob website" href="http://t.co/ZT4E3PmU">following this link</a>.</p>
<p>Access by Design do not make use of cookies other than those essential for the functionality of the website or for tracking visitor traffic. When this is done, it is done with no identifiable client data being kept. More information can be read in our <a title="Terms and Conditions" href="http://access-bydesign.com/terms-and-conditions/">Terms and Conditions</a>.</p>
<p>Here is the article:</p>
<p>&#8220;When <em>Regulation 6 of the UK Privacy and Electronic Communications Regulations 2003 </em>- “the Cookie law” to most of us – became part of UK law in May last year, the Information Commissioner’s Office (ICO) immediately invoked a one year moratorium on enforcement. Some might interpret that as tacit acknowledgement that the regulations were unenforceable. Little seemed to have changed as the end of the moratorium approached and website owners waited, in vain, for specific guidance from the ICO on how, exactly, to make their sites compliant.</p>
<p>Finally, something resembling advice has appeared, but it’s not come from the ICO but from business organisation the <a href="http://www.international-chamber.co.uk/blog/2012/04/02/launch-of-icc-uk-cookie-guide/" target="_blank">International Chambers of Commerce (ICC)</a>. Despite the inevitable disclaimer on page 2 that it “does not constitute legal advice”, it’s by far <a title="Cookie Regulations Guide" href="http://www.international-chamber.co.uk/components/com_wordpress/wp/wp-content/uploads/2012/04/icc_uk_cookie_guide.pdf" target="_blank">the most practical guide to the cookie regulations</a> I’ve seen so far and is the result of research carried out by an organisation looking at this from a <strong>practical</strong> point of view rather than the compliance-based approach of the ICO.</p>
<p>Indeed, David Evans, group manager for business and industry at the ICO, said at the launch of the guide: “Today’s ICC UK guidance provides organisations with a good starting point from which they can work towards full compliance.” Which is about as close to a ringing endorsement as we’re ever likely to get from the 21st Century equivalent of the Circumlocution Office.</p>
<p>&nbsp;</p>
<p>It’s not that the guide says anything new per se, but because of its business focus it bridges the gap between the legalistic coverage of the regulations produced by the ICO and the pleas of website owners to “JUST TELL ME WHAT TO DO!”</p>
<p>My advice is to <a href="http://www.international-chamber.co.uk/components/com_wordpress/wp/wp-content/uploads/2012/04/icc_uk_cookie_guide.pdf" target="_blank">download and digest the guide</a> – it’s not long and it’s a model of clarity. In summary, the ICC’s guide places cookies into four categories and then explains its thinking about how each should be dealt with. The first category is <strong>Strictly Necessary</strong>. To fit this category, the cookie must be “<em>related to a service provided on the website that has been explicitly requested by the user</em>”. Aside from obvious cases such as shopping cart cookies and access to protected areas, the ICC suggests that remembering previously entered text so it’s not lost if the page refreshes falls into this category. No user consent is required for category 1 cookies.</p>
<p>The second ICC category is <strong>Performance Cookies</strong>. And here it gets interesting because the ICC includes analytics, advertising and Pay Per Click cookies in this category – provided they only store <strong>anonymous</strong> data and cannot therefore be used for behavioural targeting of ads. This was my biggest single concern with the regulations – I could see no way they could realistically be applied if it denied European website owners access to essential analytics information that would be available to owners elsewhere. Consent for cookies in this category, according to the ICC, can be obtained by placing appropriate wording in the site Terms and Conditions (most professional sites will have this already). So, no opt-in required.</p>
<p>The ICC’s third category is <strong>Functionality Cookies</strong> – cookies that remember user choices so that they have a more personalised experience. This might include detecting if the user has already seen a popup so that it isn’t shown again, submitting comments and remembering colours, text size etc. As with Performance Cookies, the ICC suggests you can comply with the regulations by inserting text into your terms and conditions rather than forcing users to choose explicitly.</p>
<p>This leaves the final category, the “bad boys” that the regulations were originally aimed at: <strong>Targeting/Advertising Cookies</strong><strong>. </strong>We’ve all experienced the slightly creepy way ads follow us around the internet – they do this by collecting information about our browsing habits which is then used to serve up targeted ads. Even in this pretty clear-cut case, it’s possible to argue that the onus is on the ad serving network to request consent but, to be on the safe side, the ICC advises website owners to get clear, explicit consent from users if their site employs such technology.</p>
<p>For most website owners, then, it seems minimal changes are necessary – at least according to the ICC’s interpretation of the regulations. It’s a pity it’s taken a third party to produce such clear guidance rather than the body responsible for implementing the law but at least it’s arrived, in the nick of time. Good on the ICC.</p>
<div>Read more: <a href="http://www.pcpro.co.uk/blogs/2012/04/27/the-cookie-law-clarity-at-last-but-not-from-the-ico/#ixzz1v4Yf4ZXk">The Cookie law: clarity at last (but not from the ICO) | PC Pro blog</a> <a href="http://www.pcpro.co.uk/blogs/2012/04/27/the-cookie-law-clarity-at-last-but-not-from-the-ico/#ixzz1v4Yf4ZXk">http://www.pcpro.co.uk/blogs/2012/04/27/the-cookie-law-clarity-at-last-but-not-from-the-ico/#ixzz1v4Yf4ZXk</a>&#8220;</div>
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		<title>Accessibility Information</title>
		<link>http://access-bydesign.com/accessibility-information/</link>
		<comments>http://access-bydesign.com/accessibility-information/#comments</comments>
		<pubDate>Wed, 16 May 2012 22:09:19 +0000</pubDate>
		<dc:creator>clive</dc:creator>
				<category><![CDATA[Accessibility]]></category>

		<guid isPermaLink="false">http://access-bydesign.com/?p=5077</guid>
		<description><![CDATA[Access by Design cares that their website is accessible to all and welcomes visitors of all races, religions and abilities. This page is to give you information on what aids this website offers for people with a disability. It also explains how the WC3 Accessibility Guidelines I.O and 2.O have been implemented on this site. [...]]]></description>
			<content:encoded><![CDATA[<p>Access by Design cares that their website is accessible to all and welcomes visitors of all races, religions and abilities.</p>
<p>This page is to give you information on what aids this website offers for people with a disability. It also explains how the WC3 Accessibility Guidelines I.O and 2.O have been implemented on this site.</p>
<h2>Using this website</h2>
<ul>
<li>For those screen reader and non-mouse users, please use the ‘jump’ menus provided n to skip straight to the content, navigation and/or site map</li>
<li>Please use the text variations provided;
<ul>
<li>‘Standard text’ will provide a 12px equivalent version on most browsers and hide accessibility elements</li>
<li>‘Large text’ will provide a 24px equivalent version on most browsers and hide accessibility elements</li>
<li>‘Easy Read’ will provide a low simple contrast version, using standard text size on a pale yellow background to aid legibility which is often helpful for users with dyslexia</li>
<li>‘No Style’ will strip off all our styles and provide a plain text, linear version</li>
<li>‘Non-Standard Mobile’ will provide a slim line version with ‘jump’ links for mobile phones who are not using Internet Explorer or Safari mobile browsers</li>
<li>To resize the text without our help:
<ul>
<li>In Internet Explorer: View &gt; Text size &gt; Largest</li>
<li>In Firefox: View &gt; Text size &gt; Increase</li>
<li>In Opera: File &gt; Preferences &gt; Fonts &gt; Minimum font size (pixels)</li>
<li>Alternatively, scroll with the wheel of your mouse whilst holding down the control key.</li>
<li>To use the keyboard instead of the mouse;
<ul>
<li>Use the Tab key to move and browse amongst the menus and links.</li>
<li>Pressing ‘Enter’ is the same as clicking a mouse</li>
<li>Use the arrow keys on your keyboard to move up or down the page or from left to right.</li>
</ul>
</li>
</ul>
</li>
</ul>
</li>
<li>All images contain an ALT tag unless decorative, where they are marked as empty.</li>
<li>Links make sense out of context. Wherever possible, title tags have also been used to expand on their meaning.</li>
<li>Drop down menu bar are sometimes used. Please select a category and click (or press ‘Enter’) on the option you wish to view. If your system does not support drop-down menus, please use the site map link for quick and easy browsing</li>
<li>Most of our site have ‘breadcrumbs’ on the top of each page which allow you to retrace your steps and go back to where you started. However, older sites may not have this facility so you may need to use the ‘Back’ button on your browser. Back button are usually on the top left hand corner of your browser. By simply clicking on this button you can retrace your steps through the pages you have already viewed on our website. Some keyboards also have a Back Button as part of their options.</li>
</ul>
<h2>General Accessibility.</h2>
<ul>
<li>This website conforms to the WCAG 2.0 four principles of accessibility and so is: perceivable, operable, understandable, and robust</li>
<li>The original designers, access-bydesign.com have considered the full range of techniques, including the advisory techniques, as well as to seeking relevant advice about current best practice to ensure that this web content is accessible, as far as possible, to all communities.</li>
<li>This website has been thoroughly tested on multiple browsers, platforms and devices</li>
<li>This website has been tested using multiple automated accessibility testing software</li>
<li>This website has been tested by a REAL person with a disability who tested the website and submitted a report to the original designers who then used it to improve accessibility further.</li>
</ul>
<h2>Web Standards</h2>
<ul>
<li>All CSS and XHTML created by Access – by Design validate to the document type.</li>
<li>Validation does not equal accessibility.</li>
<li>If a page on this website does not validate it is almost always because a third-party ‘plug-in’ has needed to be employed. Although try to use only accessible third-parties and we alert designers to accessibility issues, rectifying them is beyond our control</li>
<li>We reserve the right to use the web standards CSS and XHML buttons on this website as all elements within our control validate correctly.</li>
</ul>
<p><strong>Please Note: Access – by Design websites are run by their owners. Although we train our clients on web accessibility, they are not designers and sometimes mistakes can happen. If you find a accessibility error, please alert Access – by Design -<a title="info@access-bydesign.com" href="mailto:info@access-bydesign.com"> info@access-bydesign.com</a> – as soon as possible, telling us the name of the website and the nature of the problem so that we can fix it.</strong></p>
<h2>Further Help</h2>
<p><a title="Browsaloud" href="http://www.browsealoud.com/page.asp?pg_id=80002&amp;tile=UK"><img src="http://www.browsealoud.com/i/logo.gif" alt="Download Browsealoud" /></a></p>
<p>You may wish to download “Browsealoud”. This is FREE speech reader that enables you to listen rather than read our website. Browsealoud may be helpful to people with dyslexia, those who find reading difficult, those who have a mild visual imapairment of those who just like to do more than one thing at a time!</p>
<ul>
<li><a title="Please follow this link to download Browsealoud onto your computer or select the image above." href="http://www.browsealoud.com/page.asp?pg_id=80002&amp;tile=UK">Please follow this link to download Browsealoud onto your computer or select the image above.</a></li>
</ul>
<h2>WC3 WAI Web Content Accessibility Guidelines 1.0 and W.A.G 2.0</h2>
<p>To be considered to be Priority 1 (A) standard a website should meet all of the following points.</p>
<ul>
<li>This website provides a text equivalent for every non-text element (e.g., via “alt”, “longdesc”, or in element content). This includes: images, graphical representations of text (including symbols), image map regions, animations (e.g., animated GIFs), applets and programmatic objects, ascii art, frames, scripts, images used as list bullets, spacers, graphical buttons, sounds (played with or without user interaction), stand-alone audio files, audio tracks of video, and video. (1.0)</li>
<li>This website provides text alternatives for any non-text content so that it can be changed into other forms people need, such as large print, braille, speech, symbols or simpler language.</li>
<li>This website ensures that all information conveyed with color is also available without color, for example from context or markup. (1.0)</li>
<li>This website clearly identifies changes in the natural language of a document’s text and any text equivalents (e.g., captions). (1.0)</li>
<li>This website may be read without style sheets; when an HTML document is rendered without associated style sheets, it is still be possible to read the document. (1.0)</li>
<li>This website ensures that equivalents for dynamic content are updated when the dynamic content changes. (1.0)</li>
<li>This website avoids causing the screen to flicker. (1.0)</li>
<li>This website uses the clearest and simplest language appropriate for its content.</li>
<li>This website does not use image maps(1.0)</li>
<li>This website does not use tables(1.0)</li>
<li>This website does not use frames(1.0)</li>
<li>This websitedoes not use multimedia(1.0)
<ul>
<li>This website has 1 area that is sadly, still inaccessible to some users. (1.0)
<ul>
<li>After our best efforts, we have not been able to cannot create an accessible page for the Social Networking buttons. please see the bottom of this page for alternatives.</li>
<li>Pages on this website are still usable when scripts, applets, or other programmatic objects are turned off or not supported. If this is not possible, this website provides equivalent information on an alternative accessible page. (1.0)</li>
<li>Programmatic elements such as scripts are directly accessible and compatible with assistive technologies (1.0)</li>
</ul>
</li>
</ul>
</li>
</ul>
<h2>This website passes Priority 1 (A) Accessibility.</h2>
<p><img src="http://www.w3.org/WAI/wcag1A.gif" alt="This website complies with WC3 WAI Single A Accessibility Checklist" width="88" height="31" /></p>
<h2>Priority 2 checkpoints</h2>
<p>To be considered to be Priority 2 (AA) standard, a website should meet all of the following points;</p>
<ul>
<li>This website ensures that the foreground and background colour combinations in images provide sufficient contrast when viewed by someone having colour deficits or when viewed on a black and white screen. (1.0)</li>
<li>When an appropriate markup language exists, this website uses uses markup rather than images to convey information. (1.0)</li>
<li>This website documents validate to published formal grammars. (1.0)</li>
<li>This website uses style sheets to control layout and presentation. (1.0)</li>
<li>This website uses relative rather than absolute units in markup language attribute values and style sheet property values. (1.0)</li>
<li>This website uses header elements to convey document structure and uses them according to specification. (1.0)</li>
<li>This website marks up lists and list items properly. (1.0)</li>
<li>This website mark up quotations and does not use quotation markup for formatting effects such as indentation. (1.0)</li>
<li>This website ensures that dynamic content is accessible (or provide an alternative presentation or page only when no other option is possible). (1.0)</li>
<li>Until user agents allow users to control blinking, this website avoids causing content to blink (i.e., change presentation at a regular rate, such as turning on and off). (1.0)</li>
<li>Until user agents provide the ability to stop the refresh, this website does not use periodically auto-refreshing pages. (1.0)</li>
<li>Until user agents provide the ability to stop auto-redirect, this website does not use markup to redirect pages automatically. (If redirects are needed they are configures via the server) (1.0)</li>
<li>Until user agents allow users to turn off spawned windows, this website does not cause pop-ups or other windows to appear and doe not change the current window without informing the user. (1.0)</li>
</ul>
<p>Please note: this website uses ‘highslide’, a JavaScript technique to give the appearance of a pop-up window to preview links or content. However, highslide is NOT a pop-up, the JavaScript can be disabled (and the link will still work) and is for graphic purposes only.</p>
<ul>
<li>The website uses W3C technologies when they are available and appropriate for a task and uses the latest versions when supported. (1.0)</li>
<li>This website avoids deprecated features of W3C technologies. (1.0)</li>
<li>This website divides large blocks of information into more manageable groups where natural and appropriate. (1.0)</li>
<li>This website does not identify the target of each link because it is written in XHTML 1.0 Strict</li>
<li>This website provides metadata to add semantic information to pages and sites. (1.0)</li>
<li>This website provides information about the general layout of a site (e.g., a site map). (1.0)</li>
<li>This website uses navigation mechanisms in a consistent manner. (1.0)</li>
<li>Tables are not used for layout. (1.0)</li>
<li>Until user agents support explicit associations between labels and form controls, all form controls are combined with implicitly associated labels and the label is properly positioned. (1.0)</li>
<li>Form labels are explicitly associated with their controls. (1.0)</li>
<li>Event handlers used in scripts are input device-independent. (1.0)</li>
<li>Until user agents allow users to freeze moving content, this website avoid movement in pages. If movement is present it can be instantly and easily stopped or blocked. (1.0)</li>
<li>Programmatic elements such as scripts are directly accessible and compatible with assistive technologies (1.0)</li>
<li>Any element that has its own interface can be operated in a device-independent manner. (1.0</li>
<li>When using scripts, this website specifies logical event handlers rather than device-dependent event handlers. (1.0)</li>
</ul>
<h2>This website passes Priority 2 (AA) Accessibility.</h2>
<p><img src="http://www.w3.org/WAI/wcag1AA.gif" alt="This website complies with WC3 WAI Double A Accessibility Checklist" width="88" height="31" /></p>
<h2>Priority 3 checkpoints</h2>
<ul>
<li>This website ensures that the foreground and background colour combinations in text provide sufficient contrast when viewed by someone having colour deficits or when viewed on a black and white screen. (1.0)</li>
<li>This website specifies the expansion of each abbreviation or acronym in a document where it first occurs. (1.0)</li>
<li>This website identifies the primary natural language of a document. (1.0)</li>
<li>This website provide keyboard shortcuts (such as jump menus) to important links (including those in client-side image maps), form controls, and groups of form controls. (1.0)</li>
<li>Until user agents (including assistive technologies) render adjacent links distinctly, this website includes non-link, printable characters (surrounded by spaces) between adjacent links. (1.0)</li>
<li>This website provides information so that users may receive documents according to their preferences (e.g., language, content type, etc.) (1.0)</li>
<li>This website provides navigation bars to highlight and give access to the navigation mechanism</li>
<li>This website groups related links, identifies the group (for user agents), and, until user agents do so, provides a way to bypass the group. (1.0)</li>
<li>This site enable different types of searches for different skill levels and preferences. These might include a search box, site maps and content ‘tagging’(1.0)</li>
<li>This website places distinguishing information at the beginning of headings, paragraphs, lists, etc. (1.0)</li>
<li>This website does not use ASCII ART</li>
<li>This website supplements text with graphic or auditory presentations where they will facilitate comprehension of the page. (1.0)</li>
<li>This website uses a style of presentation that is consistent across pages. (1.0)</li>
<li>This website now refers to the new WC WCAG 2.0 guidelines and does NOT include default, place-holding characters in edit boxes and text areas in forms as user agents ARE now able to handle empty controls correctly. (1.0)</li>
</ul>
<p>This website passes Priority 3 (AAA) Accessibility.</p>
<p><img src="http://www.w3.org/WAI/wcag1AAA.gif" alt="This website complies with WC3 WAI Triple A Accessibility Checklist" width="88" height="31" /></p>
<h2>Accessibility Problems?</h2>
<p>This website may have the following minor access problems/issues. These are explained here and alternatives given.</p>
<ul>
<li>This site does not use meta access keys (sometimes called ‘hot keys’). Our research suggest that these are actually detrimental to most keyboard-users as they already have their own keys set up which are then overwritten or confused by websites (who do not use a consistent approach). We will review this decision periodically and if research proves otherwise (or technology improves) we will resume these techniques.</li>
<li>This site may fail validation on third-party technologies. This is because we have little or no ability to recode these to meet our high accessibly standards. However, we always aim to use plug-ins that are either accessible, increase the accessibility or have simple accessible alternatives. If forced to choose between accessibility features and validation, we have taken the difficult decision to always choose accessibility.</li>
</ul>
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		<title>Emailing on the move</title>
		<link>http://access-bydesign.com/emailing-on-the-move/</link>
		<comments>http://access-bydesign.com/emailing-on-the-move/#comments</comments>
		<pubDate>Thu, 03 May 2012 07:28:20 +0000</pubDate>
		<dc:creator>clive</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://access-bydesign.com/?p=5073</guid>
		<description><![CDATA[I have never been a fan of Microsoft products, particularly when it comes to email. For years I used Pegasus mail, a free mail program that was a triumph of function over form. It didn’t look great but was really easy to use and very easy to navigate, particularly to people like me who always [...]]]></description>
			<content:encoded><![CDATA[<p>I have never been a fan of Microsoft products, particularly when it comes to email. For years I used Pegasus mail, a free mail program that was a triumph of function over form. It didn’t look great but was really easy to use and very easy to navigate, particularly to people like me who always prefer using a keyboard over a mouse any day, That last statement does, of course, put me in the anorak category as I used PCs before mice had even been invented. Ah those were the days: black DOS screen, chunky graphics, floppy discs etc..</p>
<p>Anyway, I did end up switching to using Outlook when my old-fashioned combination of Pegasus mail and Lotus Organiser started to fall apart and I eventually came to quite like it.</p>
<p>However, there was one BIG problem: storage:  I was running several PCs on a network back in the days of Windows 98 and configuring a central storage was a nightmare back then, unless you wanted to waste lots of money of bloated Exchange software. In the end, I just kept my emails stored on my main PC, backing up when I remembered to. The only problem is that I would lose everything if the hard drive failed. Which has happened to me 4 times in 15 years.</p>
<p>Then along came Gmail. What a revolution! Cloud-based storage for free! No more being tied to just one machine, let Google take care of it instead. If Gmail is set up correctly, you can have up to 5 of your email accounts on it and send emails out using each one. You can set up any mobile device and it just all works together.</p>
<p>It’s not perfect : to send out my business emails on my iPhone, I have to create that account as a separate one to my gmail and I have to cc myself to make sure I always have a record of every email I send on the move. However, it is a small price to pay for a system that works anywhere&#8230;.</p>
<p>&#8230; well almost anywhere. The problem is that, to send and receive emails using wireless technology (such as WiFi or 3G), you need to have that signal working for long enough for the data connection to take place. This is where things can start to go wrong – my phone will often “claim” that a 3G signal is present and there may even be a few bars of signal strength but then decide to throw up a nasty message when trying to send an email.</p>
<p>I’ll give you an example: I was replying to another developer tonight via email on the train home. We had sent each other a few emails during the day and there weren’t any problems. I suddenly get a stark warning on my iPhone:</p>
<p>“Your attempt to deliver an email has failed. The recipient address (<a href="mailto:joe@bloggs.com">joe@bloggs.com</a>) has been REJECTED by the server.”</p>
<p>Rejected??? Why??? Is it my fault? Is the other guy suddenly blocking me? Have I been reported as a spammer and had my account blocked?? All sorts of anxious thoughts flood my mind&#8230;&#8230;</p>
<p>&#8230; and then I realise that the data signal has dropped out because I’m between Crawley and Horsham in a deadspot! When 3G came back, all is well again!</p>
<p>Gmail has got an Offline version which just sends and receives when there is a data connection and queues it up when there isn’t. Brilliant, no nasty error messages, it just works.</p>
<p>I recommend Gmail to all of my clients because it is the safest, most reliable email program I have seen. If you do any kind of email “on the go” it just makes sense. Our own dedicated server is expensive, as you would expect, we don’t allow our clients to use it to store their emails on indefinitely for cost reasons. Anyway, there’s no need to: Gmail works so well, it’s free and you can store 8GB of emails on it!</p>
<p>Just don’t, for goodness sake, tell anyone your password or make it easy to guess! In fact, change it regularly!</p>
<p>Clive Loseby MD – Access by Desgn.</p>
<p>&nbsp;</p>
<h6>(This blog has been generously sponsored by Google, Well, it hasn’t actually. Not in the least. I just like passing on stuff that I personally find useful.)</h6>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Google 5 star rating scam &#8211; a happy ending!</title>
		<link>http://access-bydesign.com/google-5-star-rating-scam-a-happy-ending/</link>
		<comments>http://access-bydesign.com/google-5-star-rating-scam-a-happy-ending/#comments</comments>
		<pubDate>Sun, 29 Apr 2012 21:05:24 +0000</pubDate>
		<dc:creator>clive</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://access-bydesign.com/?p=5070</guid>
		<description><![CDATA[Following my blog on this scam, I am pleased to say it has a happy ending. My client, after much arguing, stood her ground and demanded a full refund and has just informed me that has duly been returned. Of course, it would have been better to not have fallen for it in the first [...]]]></description>
			<content:encoded><![CDATA[<p>Following my <a title="Google Local 5 Star reviews warning" href="http://access-bydesign.com/google-local-5-star-reviews-warning/">blog on this scam</a>, I am pleased to say it has a happy ending. My client, after much arguing, stood her ground and demanded a full refund and has just informed me that has duly been returned. Of course, it would have been better to not have fallen for it in the first place, but hindsight is easy!</p>
<p>She got another call today from another company offering to get her higher on Google and she was better able to deal with him. She merely said the she didn&#8217;t want her campaign until later in the year and he promptly hung up on her! No wonder SEO companies have got such a bad name!</p>
<p>I&#8217;m pleased to report that we&#8217;re having a meeting tomorrow to discuss how we can do it for her properly, instead. <img src='http://access-bydesign.com/abd/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>&nbsp;</p>
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		<title>email marketing &#8211; the same basic mistakes made too often!</title>
		<link>http://access-bydesign.com/email-marketing-the-same-basic-mistakes-made-too-often/</link>
		<comments>http://access-bydesign.com/email-marketing-the-same-basic-mistakes-made-too-often/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 08:06:29 +0000</pubDate>
		<dc:creator>clive</dc:creator>
				<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://access-bydesign.com/?p=5058</guid>
		<description><![CDATA[Just received this from a company (name blurred out of kindness) &#8230; &#160; &#160; It amazes me that people still send emails out with no plain text alternative! Outlook blocks inages by default, so does Gmail and just about every other email program out there! There is no way that I would click on a [...]]]></description>
			<content:encoded><![CDATA[<p>Just received this from a company (name blurred out of kindness) &#8230;</p>
<p>&nbsp;</p>
<p><a href="http://access-bydesign.com/abd/wp-content/uploads/2012/04/bad-email.png"><img class="alignnone size-thumbnail wp-image-5059" title="bad email" src="http://access-bydesign.com/abd/wp-content/uploads/2012/04/bad-email-150x150.png" alt="example of a poor email" width="150" height="150" /></a></p>
<p>&nbsp;</p>
<p>It amazes me that people still send emails out with no plain text alternative!</p>
<p>Outlook blocks inages by default, so does Gmail and just about every other email program out there!</p>
<p>There is no way that I would click on a link to view something like this in a browser without knowing what it is about. If I was looking at this on my iPhone, I just wouldn&#8217;t be able to see anything!</p>
<p>It is so simple &#8211; all you have to do is make sure your e-marketing / newsletter software <span class="italic">always</span> sends out a plain text alternative. Making sure that the message you are trying to communicate is actually reaching people is always far more important that just making something look pretty!</p>
<p>Rant over.  <img src='http://access-bydesign.com/abd/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>A blog about Orchestral Samples&#8230;.</title>
		<link>http://access-bydesign.com/a-blog-about-orchestral-samples/</link>
		<comments>http://access-bydesign.com/a-blog-about-orchestral-samples/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 08:30:07 +0000</pubDate>
		<dc:creator>clive</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://access-bydesign.com/?p=4843</guid>
		<description><![CDATA[For 10 years I was a composer for TV and Film and I was lucky enough to work for clients like Walt Disney, Universal Studios and the BBC. Scoring to picture is incredibly demanding as you are usually working to incredibly tight deadlines and often work into the early hours. It is also extremely exciting [...]]]></description>
			<content:encoded><![CDATA[<p>For 10 years I was a composer for TV and Film and I was lucky enough to work for clients like Walt Disney, Universal Studios and the BBC. Scoring to picture is incredibly demanding as you are usually working to incredibly tight deadlines and often work into the early hours. It is also extremely exciting and rewarding, you are running on adrenaline pretty much the whole time.</p>
<p>I would often have to write in a variety of styles, from rock to jazz to orchestral music and, as I only play piano and guitar myself, I would often have to resort to using samples. Unfortunately, it’s not just of case of hitting a note on the piano and it sounding exactly like a cello or a French horn, the real world is much more complex than that. With a cello, there is there pressure that the cellist will put on the strings, the fact that every note will not be exactly in tune, the use of vibrato and so on. With a French horn, you have to think about the amount of breath the player will use, the shape of his mouth, how much vibrato is used and so on.</p>
<p>When I studied for my degree in Music and Related Arts, I spent a lot of time playing with other musicians and it invaluable, seeing a cellist or horn player actually playing and actually hearing the subtleties in their playing.</p>
<p>I would spend hours in my studio, tweaking control parameters on my computer with almost every note, to create a truly authentic feel. This was vital to me because a badly played sample sticks out like a sore thumb and when your music is going on out TV or Film, it’s there forever and you know that other composers might be listening to it and will hear your mistakes!</p>
<p>A few years ago, I had the good fortune to meet Crispin Ward, a prolific arranger and conductor, who has a simply fantastic orchestra in Moldova. He’s travelled the world with them: world class musicians who are at the top of their game. They can perform highly complex music at the drop of a hat and can often record full scores in a day or two.</p>
<p>Suddenly a new way of doing things opened up to me! Instead of composing, arranging, performing (via samples), mixing and producing scores to picture that take endless hours to do, I can concentrate on the most rewarding part (actually writing the music) and allowing Crispin to orchestrate my music properly and record it to picture, in a fantastic studio in Moldova. No longer having to do everything myself, recording one instrument at a time, it can all be done in one hit with 40 plus people playing at once!</p>
<p>It’s the same Search Engine Optimisation (SEO). Most people who do it are one-man (or one-woman) bands and, although many them understand the principles of the craft to a reasonable degree, none of them have the time to do it to a high level. They are limited by the number of hours they can do in a day and Google is full of websites all competing against each other with a similar amount of work going into each website.</p>
<p>With our partners, we are in a similar position to what I had with Crispin Ward and his orchestra. Unlike almost every other SEO company in the UK, we have the resources (200+ people) to do the necessary work to get any website to Page 1 of Google within 4 months and in the top 3 within 8 months, for any keyphrase! No longer to you have to be worried about your Google rankings, you are safe in the knowledge that you have a huge team of people with a track record of consistent, high quality optimisation behind you and we just deliver results, time after time.</p>
<p>If you would like a free consultation, please call us on 01243 776399 or send us an <a href="mailto:info@access-bydesign.com">email</a> and we can show you, in detail, how we can really help you grow your business. Targeted, cost-effective, it really is the best way to do it.</p>
<p>If you to hear my music or see my showreel, please feel free to visit <a href="http://www.rathergood.net">www.rathergood.net</a> and, if you’re looking for a score, let me know!</p>
<p>Clive Loseby, MD Access by Design.</p>
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		<title>A timely reminder &#8211; don&#8217;t use IE!!!!!</title>
		<link>http://access-bydesign.com/a-timely-reminder-dont-use-ie/</link>
		<comments>http://access-bydesign.com/a-timely-reminder-dont-use-ie/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 21:59:07 +0000</pubDate>
		<dc:creator>clive</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://access-bydesign.com/abd/?p=4827</guid>
		<description><![CDATA[One of my clients has been having issues running her website. Strange things were happening: edits to posts weren&#8217;t being saved, she could no longer insert the &#8220;More&#8221; tag to break off the first paragraph of her posts from the rest of them, all sorts of things. She was, unfortunately, using Internet Explorer to edit [...]]]></description>
			<content:encoded><![CDATA[<p>One of my clients has been having issues running her website. Strange things were happening: edits to posts weren&#8217;t being saved, she could no longer insert the &#8220;More&#8221; tag to break off the first paragraph of her posts from the rest of them, all sorts of things. She was, unfortunately, using Internet Explorer to edit her website, whereas we always emphasise to our clients in training how important it is to use a &#8220;Standards Compliant&#8221; browser when editing their website, such as <a title="Get FIrefox here!" href="http://www.mozilla.org/en-US/firefox/new/">Firefox</a>.</p>
<p>I tried to log into her computer remotely to have a look but Internet Explorer refused to download the small program necessary to give me access. I talked her through the process of downloading and installing Firefox herself (which she found remarkably easy) and, hey presto, I was able to log into her machine.</p>
<p>It will come as no surprise to learn that all of the problems that had plagued her simply went away and she was able to edit her posts just as she always had done, once she had started using Firefox.</p>
<p>The reason why we always recommend Firefox is that it is installed separately to Windows, whereas Internet Explorer has always been integral to Windows and more subject to flaky behaviour. Actually, call a spade a spade, it is just a rubbish browser that should have been killed off years ago. Ask any developer who&#8217;s has to code a website so that it works with both IE6 and IE7 and they blanch at the memory!</p>
<p>Microsoft can&#8217;t code a decent browser, XP is a pretty stable operating system but it has taken10 years to get to that point, so I give them no credit for it. Firefox rules!</p>
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		<title>5 Star Rating Scam &#8211; again!</title>
		<link>http://access-bydesign.com/5-star-rating-scam-again/</link>
		<comments>http://access-bydesign.com/5-star-rating-scam-again/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 11:56:50 +0000</pubDate>
		<dc:creator>clive</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://access-bydesign.com/abd/?p=4825</guid>
		<description><![CDATA[I&#8217;ve just got off the phone with another of my clients who have been conned into handed over their credit card details to a company promising them a 5 Star rating on Google, interestingly the price has halved since my last post, just over £100  now, for the same thing. Big tip: give yourself a [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve just got off the phone with another of my clients who have been conned into handed over their credit card details to a company promising them a 5 Star rating on Google, interestingly the price has halved since my last post, just over £100  now, for the same thing.</p>
<p>Big tip: give yourself a 5 Star Review and save your money, just find yourself in Google Places and make sure you are logged into a Google account.</p>
<p><strong>If you want to get long lasting, high rankings with Google, get in touch with us and we would love to chat it through with you. </strong></p>
<p><strong>There is only one way to do it and that is to do it properly, which is what we do. We will get you on Page 1 within 4 months and in the top 3 on Page 1 within 8 months.No minimum contract, no up-front fees, you just pay one month at a time. Do not judge us by what we say, judge us instead by the results you will get from more people coming to your website for the keywords that are relevant to your business.</strong></p>
<p><strong>Call us today on 01243 776399</strong></p>
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		<title>Google Local 5 Star reviews warning</title>
		<link>http://access-bydesign.com/google-local-5-star-reviews-warning/</link>
		<comments>http://access-bydesign.com/google-local-5-star-reviews-warning/#comments</comments>
		<pubDate>Mon, 12 Mar 2012 10:45:31 +0000</pubDate>
		<dc:creator>clive</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://access-bydesign.com/abd/?p=4821</guid>
		<description><![CDATA[One of our customers has just got duped into paying £200 over the phone to a company who promised them a 5 Star Rating in Google local within 7 days. Unfortunately, as Google themselves state, you should be extremely wary of anyone who contacts you that you have not heard of, claiming some magic formula [...]]]></description>
			<content:encoded><![CDATA[<p>One of our customers has just got duped into paying £200 over the phone to a company who promised them a 5 Star Rating in Google local within 7 days. Unfortunately, as Google themselves state, you should be extremely wary of anyone who contacts you that you have not heard of, claiming some magic formula that delivers instant results. This is from their <a title="Links to Google's view on unsolicted SEO email" href="http://support.google.com/webmasters/bin/answer.py?hl=en&amp;answer=35291">guidelines</a>:</p>
<ul>
<li><strong>Be wary of SEO firms and web consultants or agencies that send you email out of the blue.</strong></li>
</ul>
<p>Amazingly, we get these spam emails too:</p>
<p><em>&#8220;Dear <a href="http://google.com/" target="_blank">google.com</a>,<br />
I visited your website and noticed that you are not listed in most of the major search engines and directories&#8230;&#8221;</em></p>
<p>Reserve the same skepticism for unsolicited email about search engines as you do for &#8220;burn fat at night&#8221; diet pills or requests to help transfer funds from deposed dictators.</p>
<ul>
<li><strong>No one can guarantee a #1 ranking on Google.</strong></li>
</ul>
<p>Beware of SEOs that claim to guarantee rankings, allege a &#8220;special relationship&#8221; with Google, or advertise a &#8220;priority submit&#8221; to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our <a href="http://www.google.com/submityourcontent/" target="_blank">Submit your content</a> page or by submitting a <a href="http://support.google.com/webmasters/bin/answer.py?answer=40318" target="_blank">Sitemap</a>and you can do this yourself at no cost whatsoever.</p>
<ul>
<li><strong>Be careful if a company is secretive or won&#8217;t clearly explain what they intend to do.</strong></li>
</ul>
<p>Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or &#8220;throwaway&#8221; domains, your site could be removed entirely from Google&#8217;s index. Ultimately, you are responsible for the actions of any companies you hire, so it&#8217;s best to be sure you know exactly how they intend to &#8220;help&#8221; you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.</p>
<ul>
<li><strong>You should never have to link to an SEO.</strong></li>
</ul>
<p>Avoid SEOs that talk about the power of &#8220;free-for-all&#8221; links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don&#8217;t affect your ranking in the results of the major search engines &#8212; at least, not in a way you would likely consider to be positive.</p>
<ul>
<li><strong>Choose wisely.</strong></li>
</ul>
<p>While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO:<a href="http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html" target="_blank">http://seattletimes.<wbr>nwsource.com/html/</wbr><wbr>businesstechnology/2002002970_</wbr><wbr>nwbizbriefs12.html</wbr></a>. While Google doesn&#8217;t comment on specific companies, we&#8217;ve encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.</p>
<ul>
<li><strong>Be sure to understand where the money goes.</strong></li>
</ul>
<p>While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they &#8220;control&#8221; other search engines and can place themselves in the slot of their choice. This scam doesn&#8217;t work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you&#8217;re considering which fees go toward permanent inclusion and which apply toward temporary advertising.</p>
<ul>
<li><strong>What are the most common abuses a website owner is likely to encounter?</strong></li>
</ul>
<p>One common scam is the creation of &#8220;shadow&#8221; domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client&#8217;s behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor&#8217;s domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.</p>
<p>Another illicit practice is to place &#8220;doorway&#8221; pages loaded with keywords on the client&#8217;s site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO&#8217;s other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.</p>
<ul>
<li><strong>What are some other things to look out for?</strong></li>
</ul>
<p>There are a few warning signs that you may be dealing with a rogue SEO. It&#8217;s far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:</p>
<ul>
<li>owns shadow domains</li>
<li>puts links to their other clients on doorway pages</li>
<li>offers to sell keywords in the address bar</li>
<li>doesn&#8217;t distinguish between actual search results and ads that appear on search results pages</li>
<li>guarantees ranking, but only on obscure, long keyword phrases you would get anyway</li>
<li>operates with multiple aliases or falsified WHOIS info</li>
<li>gets traffic from &#8220;fake&#8221; search engines, spyware, or scumware</li>
<li>has had domains removed from Google&#8217;s index or is not itself listed in Google</li>
</ul>
<p>If you feel that you were deceived by an SEO in some way, you may want to report it.</p>
<p>In the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: <a href="http://www.ftc.gov/" target="_blank">http://www.ftc.gov/</a> and click on &#8220;File a Complaint Online,&#8221; call 1-877-FTC-HELP, or write to:</p>
<p>Federal Trade Commission<br />
CRC-240<br />
Washington, D.C. 20580</p>
<p>If your complaint is against a company in a country other than the United States, please file it at<a href="http://www.econsumer.gov/" target="_blank">http://www.econsumer.gov/</a>.</p>
<p><strong>At Access-by Design, we really do give phenomenal results: we can get you Page 1 within 3-4 months and in the Top 3 of Page 1 within  7-8 months. We do it the right way, through hard work and we are completely open and honest about our working methods. Call us today on 01243 776399 for a free consultation to find out how we can help you. We will show exactly what needs to be done and how we can do it for you, achieving long-term, consistent results! </strong></p>
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		<title>Latest domain renewal scam</title>
		<link>http://access-bydesign.com/latest-domain-renewal-scam/</link>
		<comments>http://access-bydesign.com/latest-domain-renewal-scam/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 11:13:46 +0000</pubDate>
		<dc:creator>clive</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://access-bydesign.com/abd/?p=4812</guid>
		<description><![CDATA[Some of you may have received letters in the past from the Domain Renewal Group of American, trying to get you to renew your website domain with them, for an inflated price. This scam has been around for years but I got an email today that is effectively the same scan but, as it was [...]]]></description>
			<content:encoded><![CDATA[<p>Some of you may have received letters in the past from the Domain Renewal Group of American, trying to get you to renew your website domain with them, for an inflated price. This scam has been around for years but I got an email today that is effectively the same scan but, as it was sent via email it perhaps looks more convincing.</p>
<p>Click on the image to see what looks like, if you get one similar, send it to the Bin!</p>
<p><a title="" href="http://access-bydesign.com/wp-content/blogs.dir/1/files/news/domain-scam2.jpg" rel="lightbox[]"><img class="ngg-singlepic ngg-none" src="http://access-bydesign.com/wp-content/blogs.dir/1/files/news/thumbs/thumbs_domain-scam2.jpg" alt="domain-scam2" /></a></p>
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