<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Access by Design &#187; Accessibility</title>
	<atom:link href="http://access-bydesign.com/category/accessibility/feed/" rel="self" type="application/rss+xml" />
	<link>http://access-bydesign.com</link>
	<description>Just another WordPress site</description>
	<lastBuildDate>Wed, 16 May 2012 22:56:09 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.2</generator>
		<item>
		<title>Accessibility Information</title>
		<link>http://access-bydesign.com/accessibility-information/</link>
		<comments>http://access-bydesign.com/accessibility-information/#comments</comments>
		<pubDate>Wed, 16 May 2012 22:09:19 +0000</pubDate>
		<dc:creator>clive</dc:creator>
				<category><![CDATA[Accessibility]]></category>

		<guid isPermaLink="false">http://access-bydesign.com/?p=5077</guid>
		<description><![CDATA[Access by Design cares that their website is accessible to all and welcomes visitors of all races, religions and abilities. This page is to give you information on what aids this website offers for people with a disability. It also explains how the WC3 Accessibility Guidelines I.O and 2.O have been implemented on this site. [...]]]></description>
			<content:encoded><![CDATA[<p>Access by Design cares that their website is accessible to all and welcomes visitors of all races, religions and abilities.</p>
<p>This page is to give you information on what aids this website offers for people with a disability. It also explains how the WC3 Accessibility Guidelines I.O and 2.O have been implemented on this site.</p>
<h2>Using this website</h2>
<ul>
<li>For those screen reader and non-mouse users, please use the ‘jump’ menus provided n to skip straight to the content, navigation and/or site map</li>
<li>Please use the text variations provided;
<ul>
<li>‘Standard text’ will provide a 12px equivalent version on most browsers and hide accessibility elements</li>
<li>‘Large text’ will provide a 24px equivalent version on most browsers and hide accessibility elements</li>
<li>‘Easy Read’ will provide a low simple contrast version, using standard text size on a pale yellow background to aid legibility which is often helpful for users with dyslexia</li>
<li>‘No Style’ will strip off all our styles and provide a plain text, linear version</li>
<li>‘Non-Standard Mobile’ will provide a slim line version with ‘jump’ links for mobile phones who are not using Internet Explorer or Safari mobile browsers</li>
<li>To resize the text without our help:
<ul>
<li>In Internet Explorer: View &gt; Text size &gt; Largest</li>
<li>In Firefox: View &gt; Text size &gt; Increase</li>
<li>In Opera: File &gt; Preferences &gt; Fonts &gt; Minimum font size (pixels)</li>
<li>Alternatively, scroll with the wheel of your mouse whilst holding down the control key.</li>
<li>To use the keyboard instead of the mouse;
<ul>
<li>Use the Tab key to move and browse amongst the menus and links.</li>
<li>Pressing ‘Enter’ is the same as clicking a mouse</li>
<li>Use the arrow keys on your keyboard to move up or down the page or from left to right.</li>
</ul>
</li>
</ul>
</li>
</ul>
</li>
<li>All images contain an ALT tag unless decorative, where they are marked as empty.</li>
<li>Links make sense out of context. Wherever possible, title tags have also been used to expand on their meaning.</li>
<li>Drop down menu bar are sometimes used. Please select a category and click (or press ‘Enter’) on the option you wish to view. If your system does not support drop-down menus, please use the site map link for quick and easy browsing</li>
<li>Most of our site have ‘breadcrumbs’ on the top of each page which allow you to retrace your steps and go back to where you started. However, older sites may not have this facility so you may need to use the ‘Back’ button on your browser. Back button are usually on the top left hand corner of your browser. By simply clicking on this button you can retrace your steps through the pages you have already viewed on our website. Some keyboards also have a Back Button as part of their options.</li>
</ul>
<h2>General Accessibility.</h2>
<ul>
<li>This website conforms to the WCAG 2.0 four principles of accessibility and so is: perceivable, operable, understandable, and robust</li>
<li>The original designers, access-bydesign.com have considered the full range of techniques, including the advisory techniques, as well as to seeking relevant advice about current best practice to ensure that this web content is accessible, as far as possible, to all communities.</li>
<li>This website has been thoroughly tested on multiple browsers, platforms and devices</li>
<li>This website has been tested using multiple automated accessibility testing software</li>
<li>This website has been tested by a REAL person with a disability who tested the website and submitted a report to the original designers who then used it to improve accessibility further.</li>
</ul>
<h2>Web Standards</h2>
<ul>
<li>All CSS and XHTML created by Access – by Design validate to the document type.</li>
<li>Validation does not equal accessibility.</li>
<li>If a page on this website does not validate it is almost always because a third-party ‘plug-in’ has needed to be employed. Although try to use only accessible third-parties and we alert designers to accessibility issues, rectifying them is beyond our control</li>
<li>We reserve the right to use the web standards CSS and XHML buttons on this website as all elements within our control validate correctly.</li>
</ul>
<p><strong>Please Note: Access – by Design websites are run by their owners. Although we train our clients on web accessibility, they are not designers and sometimes mistakes can happen. If you find a accessibility error, please alert Access – by Design -<a title="info@access-bydesign.com" href="mailto:info@access-bydesign.com"> info@access-bydesign.com</a> – as soon as possible, telling us the name of the website and the nature of the problem so that we can fix it.</strong></p>
<h2>Further Help</h2>
<p><a title="Browsaloud" href="http://www.browsealoud.com/page.asp?pg_id=80002&amp;tile=UK"><img src="http://www.browsealoud.com/i/logo.gif" alt="Download Browsealoud" /></a></p>
<p>You may wish to download “Browsealoud”. This is FREE speech reader that enables you to listen rather than read our website. Browsealoud may be helpful to people with dyslexia, those who find reading difficult, those who have a mild visual imapairment of those who just like to do more than one thing at a time!</p>
<ul>
<li><a title="Please follow this link to download Browsealoud onto your computer or select the image above." href="http://www.browsealoud.com/page.asp?pg_id=80002&amp;tile=UK">Please follow this link to download Browsealoud onto your computer or select the image above.</a></li>
</ul>
<h2>WC3 WAI Web Content Accessibility Guidelines 1.0 and W.A.G 2.0</h2>
<p>To be considered to be Priority 1 (A) standard a website should meet all of the following points.</p>
<ul>
<li>This website provides a text equivalent for every non-text element (e.g., via “alt”, “longdesc”, or in element content). This includes: images, graphical representations of text (including symbols), image map regions, animations (e.g., animated GIFs), applets and programmatic objects, ascii art, frames, scripts, images used as list bullets, spacers, graphical buttons, sounds (played with or without user interaction), stand-alone audio files, audio tracks of video, and video. (1.0)</li>
<li>This website provides text alternatives for any non-text content so that it can be changed into other forms people need, such as large print, braille, speech, symbols or simpler language.</li>
<li>This website ensures that all information conveyed with color is also available without color, for example from context or markup. (1.0)</li>
<li>This website clearly identifies changes in the natural language of a document’s text and any text equivalents (e.g., captions). (1.0)</li>
<li>This website may be read without style sheets; when an HTML document is rendered without associated style sheets, it is still be possible to read the document. (1.0)</li>
<li>This website ensures that equivalents for dynamic content are updated when the dynamic content changes. (1.0)</li>
<li>This website avoids causing the screen to flicker. (1.0)</li>
<li>This website uses the clearest and simplest language appropriate for its content.</li>
<li>This website does not use image maps(1.0)</li>
<li>This website does not use tables(1.0)</li>
<li>This website does not use frames(1.0)</li>
<li>This websitedoes not use multimedia(1.0)
<ul>
<li>This website has 1 area that is sadly, still inaccessible to some users. (1.0)
<ul>
<li>After our best efforts, we have not been able to cannot create an accessible page for the Social Networking buttons. please see the bottom of this page for alternatives.</li>
<li>Pages on this website are still usable when scripts, applets, or other programmatic objects are turned off or not supported. If this is not possible, this website provides equivalent information on an alternative accessible page. (1.0)</li>
<li>Programmatic elements such as scripts are directly accessible and compatible with assistive technologies (1.0)</li>
</ul>
</li>
</ul>
</li>
</ul>
<h2>This website passes Priority 1 (A) Accessibility.</h2>
<p><img src="http://www.w3.org/WAI/wcag1A.gif" alt="This website complies with WC3 WAI Single A Accessibility Checklist" width="88" height="31" /></p>
<h2>Priority 2 checkpoints</h2>
<p>To be considered to be Priority 2 (AA) standard, a website should meet all of the following points;</p>
<ul>
<li>This website ensures that the foreground and background colour combinations in images provide sufficient contrast when viewed by someone having colour deficits or when viewed on a black and white screen. (1.0)</li>
<li>When an appropriate markup language exists, this website uses uses markup rather than images to convey information. (1.0)</li>
<li>This website documents validate to published formal grammars. (1.0)</li>
<li>This website uses style sheets to control layout and presentation. (1.0)</li>
<li>This website uses relative rather than absolute units in markup language attribute values and style sheet property values. (1.0)</li>
<li>This website uses header elements to convey document structure and uses them according to specification. (1.0)</li>
<li>This website marks up lists and list items properly. (1.0)</li>
<li>This website mark up quotations and does not use quotation markup for formatting effects such as indentation. (1.0)</li>
<li>This website ensures that dynamic content is accessible (or provide an alternative presentation or page only when no other option is possible). (1.0)</li>
<li>Until user agents allow users to control blinking, this website avoids causing content to blink (i.e., change presentation at a regular rate, such as turning on and off). (1.0)</li>
<li>Until user agents provide the ability to stop the refresh, this website does not use periodically auto-refreshing pages. (1.0)</li>
<li>Until user agents provide the ability to stop auto-redirect, this website does not use markup to redirect pages automatically. (If redirects are needed they are configures via the server) (1.0)</li>
<li>Until user agents allow users to turn off spawned windows, this website does not cause pop-ups or other windows to appear and doe not change the current window without informing the user. (1.0)</li>
</ul>
<p>Please note: this website uses ‘highslide’, a JavaScript technique to give the appearance of a pop-up window to preview links or content. However, highslide is NOT a pop-up, the JavaScript can be disabled (and the link will still work) and is for graphic purposes only.</p>
<ul>
<li>The website uses W3C technologies when they are available and appropriate for a task and uses the latest versions when supported. (1.0)</li>
<li>This website avoids deprecated features of W3C technologies. (1.0)</li>
<li>This website divides large blocks of information into more manageable groups where natural and appropriate. (1.0)</li>
<li>This website does not identify the target of each link because it is written in XHTML 1.0 Strict</li>
<li>This website provides metadata to add semantic information to pages and sites. (1.0)</li>
<li>This website provides information about the general layout of a site (e.g., a site map). (1.0)</li>
<li>This website uses navigation mechanisms in a consistent manner. (1.0)</li>
<li>Tables are not used for layout. (1.0)</li>
<li>Until user agents support explicit associations between labels and form controls, all form controls are combined with implicitly associated labels and the label is properly positioned. (1.0)</li>
<li>Form labels are explicitly associated with their controls. (1.0)</li>
<li>Event handlers used in scripts are input device-independent. (1.0)</li>
<li>Until user agents allow users to freeze moving content, this website avoid movement in pages. If movement is present it can be instantly and easily stopped or blocked. (1.0)</li>
<li>Programmatic elements such as scripts are directly accessible and compatible with assistive technologies (1.0)</li>
<li>Any element that has its own interface can be operated in a device-independent manner. (1.0</li>
<li>When using scripts, this website specifies logical event handlers rather than device-dependent event handlers. (1.0)</li>
</ul>
<h2>This website passes Priority 2 (AA) Accessibility.</h2>
<p><img src="http://www.w3.org/WAI/wcag1AA.gif" alt="This website complies with WC3 WAI Double A Accessibility Checklist" width="88" height="31" /></p>
<h2>Priority 3 checkpoints</h2>
<ul>
<li>This website ensures that the foreground and background colour combinations in text provide sufficient contrast when viewed by someone having colour deficits or when viewed on a black and white screen. (1.0)</li>
<li>This website specifies the expansion of each abbreviation or acronym in a document where it first occurs. (1.0)</li>
<li>This website identifies the primary natural language of a document. (1.0)</li>
<li>This website provide keyboard shortcuts (such as jump menus) to important links (including those in client-side image maps), form controls, and groups of form controls. (1.0)</li>
<li>Until user agents (including assistive technologies) render adjacent links distinctly, this website includes non-link, printable characters (surrounded by spaces) between adjacent links. (1.0)</li>
<li>This website provides information so that users may receive documents according to their preferences (e.g., language, content type, etc.) (1.0)</li>
<li>This website provides navigation bars to highlight and give access to the navigation mechanism</li>
<li>This website groups related links, identifies the group (for user agents), and, until user agents do so, provides a way to bypass the group. (1.0)</li>
<li>This site enable different types of searches for different skill levels and preferences. These might include a search box, site maps and content ‘tagging’(1.0)</li>
<li>This website places distinguishing information at the beginning of headings, paragraphs, lists, etc. (1.0)</li>
<li>This website does not use ASCII ART</li>
<li>This website supplements text with graphic or auditory presentations where they will facilitate comprehension of the page. (1.0)</li>
<li>This website uses a style of presentation that is consistent across pages. (1.0)</li>
<li>This website now refers to the new WC WCAG 2.0 guidelines and does NOT include default, place-holding characters in edit boxes and text areas in forms as user agents ARE now able to handle empty controls correctly. (1.0)</li>
</ul>
<p>This website passes Priority 3 (AAA) Accessibility.</p>
<p><img src="http://www.w3.org/WAI/wcag1AAA.gif" alt="This website complies with WC3 WAI Triple A Accessibility Checklist" width="88" height="31" /></p>
<h2>Accessibility Problems?</h2>
<p>This website may have the following minor access problems/issues. These are explained here and alternatives given.</p>
<ul>
<li>This site does not use meta access keys (sometimes called ‘hot keys’). Our research suggest that these are actually detrimental to most keyboard-users as they already have their own keys set up which are then overwritten or confused by websites (who do not use a consistent approach). We will review this decision periodically and if research proves otherwise (or technology improves) we will resume these techniques.</li>
<li>This site may fail validation on third-party technologies. This is because we have little or no ability to recode these to meet our high accessibly standards. However, we always aim to use plug-ins that are either accessible, increase the accessibility or have simple accessible alternatives. If forced to choose between accessibility features and validation, we have taken the difficult decision to always choose accessibility.</li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://access-bydesign.com/accessibility-information/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>email marketing &#8211; the same basic mistakes made too often!</title>
		<link>http://access-bydesign.com/email-marketing-the-same-basic-mistakes-made-too-often/</link>
		<comments>http://access-bydesign.com/email-marketing-the-same-basic-mistakes-made-too-often/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 08:06:29 +0000</pubDate>
		<dc:creator>clive</dc:creator>
				<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://access-bydesign.com/?p=5058</guid>
		<description><![CDATA[Just received this from a company (name blurred out of kindness) &#8230; &#160; &#160; It amazes me that people still send emails out with no plain text alternative! Outlook blocks inages by default, so does Gmail and just about every other email program out there! There is no way that I would click on a [...]]]></description>
			<content:encoded><![CDATA[<p>Just received this from a company (name blurred out of kindness) &#8230;</p>
<p>&nbsp;</p>
<p><a href="http://access-bydesign.com/abd/wp-content/uploads/2012/04/bad-email.png"><img class="alignnone size-thumbnail wp-image-5059" title="bad email" src="http://access-bydesign.com/abd/wp-content/uploads/2012/04/bad-email-150x150.png" alt="example of a poor email" width="150" height="150" /></a></p>
<p>&nbsp;</p>
<p>It amazes me that people still send emails out with no plain text alternative!</p>
<p>Outlook blocks inages by default, so does Gmail and just about every other email program out there!</p>
<p>There is no way that I would click on a link to view something like this in a browser without knowing what it is about. If I was looking at this on my iPhone, I just wouldn&#8217;t be able to see anything!</p>
<p>It is so simple &#8211; all you have to do is make sure your e-marketing / newsletter software <span class="italic">always</span> sends out a plain text alternative. Making sure that the message you are trying to communicate is actually reaching people is always far more important that just making something look pretty!</p>
<p>Rant over.  <img src='http://access-bydesign.com/abd/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
]]></content:encoded>
			<wfw:commentRss>http://access-bydesign.com/email-marketing-the-same-basic-mistakes-made-too-often/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why we have an Accessibility badge&#8230;.</title>
		<link>http://access-bydesign.com/why-we-have-an-accessibility-badge/</link>
		<comments>http://access-bydesign.com/why-we-have-an-accessibility-badge/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 08:13:50 +0000</pubDate>
		<dc:creator>clive</dc:creator>
				<category><![CDATA[Accessibility]]></category>

		<guid isPermaLink="false">http://access-bydesign.com/abd/?p=4639</guid>
		<description><![CDATA[Every website that we&#8217;ve ever created since we started trading as Access by Design (four and a half years ago) has always been accessible (and at the top end of accessibility to boot) and much of my time in the early years was spent explaining to people what having an accessible website actually meant and [...]]]></description>
			<content:encoded><![CDATA[<p>Every website that we&#8217;ve ever created since we started trading as Access by Design (four and a half years ago) has always been accessible (and at the top end of accessibility to boot) and much of my time in the early years was spent explaining to people what having an accessible website actually meant and why it was good for their business.</p>
<p>I don&#8217;t talk about it so much now, as we simply just do it, and do it properly. Anybody can chuck a website through some automated checker and think that&#8217;s all they have to do (or even chuck somebody else&#8217;s website thorough the same checker and find lots of apparent issues with it) but that&#8217;s only 10% of the story, or even less. It&#8217;s a cheap shot to do it as the guidelines stress constantly the need for manual checking and validation.</p>
<p>We&#8217;ve spent 4 years developing our own rigorous checklist that every website we create has to go through and then we hand it over to three people with different disabilities to give us their own honest take on it.</p>
<p>Accessibility is so integral to how we operate as a company (and it is such a misunderstood and misinterpreted concept) that we have taken the decision to create our own badge, which we are in the process of putting on our own sites. This badge will be available to any website in the world that meets our own high standards.</p>
<p>Readers may take issue with this, after all, there are three levels of accessibility in the WCAG guidelines (A, AA and AAA or Level 1, Level 2 and Level 3), so why do we need another badge anyway?</p>
<p>Well, for us, it is simple. A lot of people confuse Web Standards with the Accessibility Guidelines, thinking that, it if meets so-called web standards, it must be also accessible. Not true, especially as the two sets of guidelines actually contradict each other  in places! We always put usability above everything else and, for us, having additional styles of large print, dyslexia friendly and styling removed altogether with every site we create is one of the things that makes us different as a company.</p>
<p>Naturally we&#8217;re not the only one. However, we are one of the few companies that combines good accessibility practice with good design so that we can create feature-rich, attractive sites (some with animation) that are always at the top end of accessibility.  For us, it is just a case of making it simple: if a website has our Accessibility badge, it means that the site meets our own high standards throughout.</p>
<p>If you have a website that is also accessible and you would like to be considered for our badge, please get in touch with us: badges@access-bydesign.com.  There is an administration fee that will vary according to the complexity of your website but, as part of the process, your website will be put through its paces by three of our pool of disabled testers. The fees we charge for part of the process are passed directly (and in full) onto the testers. If your website meets our criteria for being accessible (the criteria that has evolved over the last four years and it continuing to do so), we will give you our badge to wear on your site with pride. If we feel you don&#8217;t meet our standards,we will explain why and what can be done to fix the problem.</p>
]]></content:encoded>
			<wfw:commentRss>http://access-bydesign.com/why-we-have-an-accessibility-badge/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Accessible Website Design</title>
		<link>http://access-bydesign.com/accessible-website-design/</link>
		<comments>http://access-bydesign.com/accessible-website-design/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 09:14:51 +0000</pubDate>
		<dc:creator>abdadmin</dc:creator>
				<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://access-bydesign.com/abd/?p=4451</guid>
		<description><![CDATA[At Access by Design we place great importance on the accessibility of our websites &#8211; opening up the internet for everyone. What is Accessible Website Design? An accessible website is one that can be read in a number of different formats to accommodate as many different disabilities as possible.  Every site we design is formatted [...]]]></description>
			<content:encoded><![CDATA[<p>At Access by Design we place great importance on the accessibility of our websites &#8211; opening up the internet for everyone.</p>
<h2>What is Accessible Website Design?</h2>
<p>An accessible website is one that can be read in a number of different formats to accommodate as many different disabilities as possible.  Every site we design is formatted in –</p>
<h3>Large Print | Easy Read (dyslexia friendly) | Old-style Mobile | No Styling (screen reader-compatible for the visually impaired) | Sitemap (easy navigation)</h3>
<p>Accessibility also covers the readability of your site on different devices and screen sizes. Websites should perform exceptionally regardless of how they are being viewed. Our solution is known as ‘accessible responsive website design’ &#8211; this optimises your site’s content to any screen size on any device.</p>
<p>So an accessible website is one that is open to everyone, regardless of whether or not they are disabled and using adaptive technologies to access the net.</p>
<h2>Why would you want it?</h2>
<p>First – <strong>economics</strong> &#8211; open up your website to a huge market – taking into consideration registered disabilities, sight problems and old age, in excess of 40% of the UK’s population would benefit from accessible websites. The spending power of disabled people in the UK alone last year exceeded £80 billion so it makes economical sense to tap into this market.</p>
<p>Second – <strong>competition</strong> &#8211; It’s also projected that by 2015 smart phones will have overtaken computers for internet usage. Therefore the content of websites needs to be easily accessible from that device to ensure your site is reaching its maximum potential and keeping viewers interested and loyal to you, rather than your competitors.</p>
<p>Third – <strong>compliance</strong> &#8211; your website must be compliant with website standards – we don’t want to scare you but just consider that AOL got sued for an undisclosed amount (but reportedly in the $ millions) by the NFB (National Federation of the Blind) as their website wasn’t compatible with screen readers; therefore it was inaccessible to the blind.</p>
<h2>Guidelines to follow</h2>
<p>Accessibility guidelines are set out by the World Wide Web Consortium (W3C) and the specific guidelines for the accessibility of your website and content are called WCAG. Just to confuse you, W3C and WCAG guidelines sometimes contradict each other so it’s important that you seek professional advice from your website designer.</p>
<h2>Check</h2>
<p>Consult your website designer to ensure your website is compliant with accessibility guidelines and to make sure you’re reaching as many customers as is possible. For more information on the different formats your site should be available in, please contact us at Access by Design.</p>
]]></content:encoded>
			<wfw:commentRss>http://access-bydesign.com/accessible-website-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>We now offer HTLM5 to one and all!</title>
		<link>http://access-bydesign.com/we-now-offer-htlm5-to-one-and-all/</link>
		<comments>http://access-bydesign.com/we-now-offer-htlm5-to-one-and-all/#comments</comments>
		<pubDate>Thu, 14 Jul 2011 13:02:54 +0000</pubDate>
		<dc:creator>abdadmin</dc:creator>
				<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://access-bydesign.com/abd/?p=4339</guid>
		<description><![CDATA[HTML5 Website Development HTML (or Hypertext Markup Language) is a formatting language used to create 99% of all the web-pages on the Internet. The latest edition, HTML5, has changed dramatically, adding a huge number of features to benefit business websites. Using the strong foundations created by previous versions, we are now stepping into a new [...]]]></description>
			<content:encoded><![CDATA[<h2>HTML5 Website Development</h2>
<p>HTML (or Hypertext Markup Language) is a formatting language used to create 99% of all the web-pages on the Internet.</p>
<p>The latest edition, HTML5, has changed dramatically, adding a huge number of features to benefit business websites.</p>
<p>Using the strong foundations created by previous versions, we are now stepping into a new age, where interactivity and usability are as fundamental as SEO relevance and semantic structure.</p>
<p>Like any new technology there must be benefits; why else would you use it?</p>
<h3>Why should I upgrade?</h3>
<p>The HTML5 language has specific rules that allow placement and format of text, graphics and even video and audio on a web page without the need for clunky plugins.</p>
<p>Businesses can use these tags to produce unique and creative web-pages which wouldn&#8217;t have been possible before.</p>
<h3>Semantic structure</h3>
<p>Any search engine &#8216;scanning&#8217; your website will become bored very quickly. This is why it is important to make code as clean and readable as possible.</p>
<p>This <em>semantic website structure</em> means less code for search engines to scan and pages which load faster for your human visitors.</p>
<p>Tags such as &lt;nav&gt;, &lt;article&gt;, &lt;header&gt;, &lt;footer&gt; help Google and any other search engine to know exactly what to look for and how to treat every area of your website. This is a massive SEO advantage which is only found using HTML5.</p>
<p>Before HTML5, developers had to use common divider or &lt;div&gt; tags everywhere, which wasn&#8217;t very welcoming or easy to read.</p>
<h3>Accessibility and media devices</h3>
<p>Before the most recent upgrade to HTML5, its predecessor had been tweaked, stretched and augmented far beyond its initial scope to force high levels of interactivity and multimedia into websites.</p>
<p>Plugins like Flash, Silverlight and Java have added media integration to the Web, but not without a cost.</p>
<p>In search of a &#8220;better user experience&#8221; and increased battery life, Apple simply dropped support for these plugins entirely on its mobile devices, leaving much of the media-heavy Internet inaccessible on iPads and iPhones.</p>
<p>HTML5’s array of new features streamlines functionality, leaving these processor-intensive plugins redundant. This means you won&#8217;t have to worry about installing yet another addon just to listen to a song on a blog or watch a video on YouTube.</p>
<p>Similarly, this is a big deal for platforms that either don&#8217;t support Flash (e.g. iPhone and iPad), or have well documented problems with it (e.g. Linux). As well as being a particular advantage to those smartphones for which supporting Flash has proven problematic.</p>
<h3>Why are we special?</h3>
<p>HTML5 is recognised by many as the future of the web, but few companies offer websites using this technology. Our extensive research has shown that the majority of these companies have dropped support for older, redundant browsers narrowing their audience.</p>
<p>This is because HTML5 works by default only on the newest mobile devices and desktop browsers. Fortunately we&#8217;ve got it covered at Access By Design!</p>
<p>Our HTML5 will never let you down, even working on very old browsers, such as Internet Explorer 6 or 7, therefore not narrowing the number of potential customers who can access your website.</p>
<p>If you would like to know more about HTML5 and how we are different, call us on 01243 776 399.</p>
]]></content:encoded>
			<wfw:commentRss>http://access-bydesign.com/we-now-offer-htlm5-to-one-and-all/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do you use a SEO &#8216;black hat&#8217; method?</title>
		<link>http://access-bydesign.com/seo-black-hat-method/</link>
		<comments>http://access-bydesign.com/seo-black-hat-method/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 13:51:48 +0000</pubDate>
		<dc:creator>abdadmin</dc:creator>
				<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[black hat]]></category>
		<category><![CDATA[google ranking]]></category>
		<category><![CDATA[hidden text]]></category>
		<category><![CDATA[poor accessibility]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://access-bydesign.com/abd/?p=3232</guid>
		<description><![CDATA[Many of our clients hire us as their web designers because of how our well our websites do in the daily battle of Search Engine Optimisation (SEO). Today, we were asked by a new client to do what his previous designer did to &#8216;beat SEO&#8217;  and  fill the top  section of his index page with [...]]]></description>
			<content:encoded><![CDATA[<p>Many of our clients hire us as their web designers because of how our well our websites do in the daily battle of Search Engine Optimisation (SEO).</p>
<p>Today, we were asked by a new client to do what his previous designer did to &#8216;beat SEO&#8217;  and  fill the top  section of his index page with key words that were appropriate to his businesses. This sounds fairly reasonable  except his previous designer had rendered the text to a)the size of 1 pixel and b) the same colour as the page background. This means that the text is deliberately hidden to the user whilst being deliberately placed to be read first as content by Search Engines indexing &#8216;bots&#8217; (e.g. &#8216;Googlebot&#8217;).</p>
<p>The is a well known technique in web design circles and is regarded as a &#8216;<em>Black Hat&#8217;</em> method.</p>
<p>There is no doubt that this system used to work (still can work in some websites)  to get website up to the top of search engines.</p>
<p>Many of us  who were around in the early days of the internet remember doing this as standard web design SEO &#8230;right up to the time when Porn and Virus loaded websites decided this worked for them too!</p>
<p>The same crowd of us who were working on the internet then also remember the time where page 1 of a search engine could be a mixture of real and fake websites &#8211; mainly facilitated by this technique. The text in the extract of the website on the search engine page  might read &#8211; <span class="italic">&#8216;quality royalty free images for your website&#8217; </span> but if you didn&#8217;t notice the (usually dodgily named) url there was no way of knowing this was a scam. The description you had seen displayed in black text in the search engine  had, in reality, been written in 0 Pixel sized font and  set to the same colour as the background. The search engine &#8216;bot&#8217; (and often the <a id="ref" name="ref"></a> tool) had been fooled into thinking that this text was the content of a legitimate website about web graphics.  If you selected the link without looking carefully enough, what  you got was pictures that you REALLY didn&#8217;t want to see plus a lovely new virus on your PC. This was an excellent virus trap because it effected Apple Macs (who at that time had better security) as well as PC users.</p>
<p>Thankfully, the internet only stayed in this terrible state for about 6 months until the designers of the search engines, led by the then relatively new search engine called &#8216;Google&#8217;, changed how sites were ranked and also started to examine whether web pages where manipulating the search engines using the methods above.</p>
<p>Another point worth noting is that web designers who do not know how to use accessible techniques (such as &#8216;jump links&#8217; and &#8216;long descriptions) properly can design sites which can be misread by search engines. This can result in major problems for these websites. This is what makes automated checks based on WC3 web standards and not WCAG web access guidelines so dangerous.</p>
<p>Nowadays the advice re hidden text is;</p>
<blockquote><p>&#8220;&#8230;hiding text or links in your content can cause your site to be perceived  as untrustworthy since it presents information to search engines  differently than to visitors.<a href="#ref"><span class="verysmalltext">1</span></a>&#8220;</p></blockquote>
<p>And if  Google (or any of the other big SEO players) think you are using this device it is only a matter of days until:</p>
<blockquote><p>&#8220;&#8230;your site may be removed from the Google index, and will not appear in  search results pages<a href="#ref"><span class="verysmalltext">1</span></a>&#8220;</p></blockquote>
<p>At Access-by Design we use state-of-the art, approved techniques that, combined with a solid marketing strategy (off as well as online) has provided our clients  websites with reliable and long-lasting  SEO, with multiple page site-wide indexing. There is simply no reason to try and  &#8216;cheat&#8217; !</p>
<p>Returning to my tale of the client who asked us to improve their SEO by this dubious method: We have told them that sadly we cannot provide this service but that our own SEO strategy will still deliver the results they want.</p>
<p>If you are still using the &#8216;hidden text&#8217; technique, all we can say is good luck &#8211; when you are blacklisted your url better be lazurus.com <img src='http://access-bydesign.com/abd/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>&#8212;&#8212;&#8212;&#8212;</p>
<p><a id="ref" name="ref"></a>[1: text from google webmaster central] </p>
]]></content:encoded>
			<wfw:commentRss>http://access-bydesign.com/seo-black-hat-method/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Christmas is coming &#8211; market your website!</title>
		<link>http://access-bydesign.com/christmas-is-coming/</link>
		<comments>http://access-bydesign.com/christmas-is-coming/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 09:40:20 +0000</pubDate>
		<dc:creator>abdadmin</dc:creator>
				<category><![CDATA[Accessibility]]></category>

		<guid isPermaLink="false">http://access-bydesign.com/abd/?p=3192</guid>
		<description><![CDATA[Ash &#8211; my canine partner (better known to our clients as the hairy cream rug that won&#8217;t leave them alone when they meet me in the Access &#8211; by Design offices) and I attended a photo shoot in London yesterday. (woooh!) The date the article is being published?  20th December 2010! Although it&#8217;s horribly scary [...]]]></description>
			<content:encoded><![CDATA[<p>Ash &#8211; my canine partner (better known to our clients as the hairy cream rug that won&#8217;t leave them alone when they meet me in the Access &#8211; by Design offices) and I attended a photo shoot in London yesterday.</p>
<p>(woooh!)</p>
<p>The date the article is being published?  20th December 2010!</p>
<p>Although it&#8217;s horribly scary to think of Christmas whilst still enduring this awful wet excuse of a summer, every business person needs to remember that NOW is the time to market your website in magazines, newspapers, industry journals, trade papers, Christmas newsletters and even the 2011 New Year promotional media resource.</p>
<p>At Access-by Design, one of the saddest parts of our job is watching a client who has;</p>
<ul>
<li>thoughtfully and carefully created their website copy</li>
<li>embraced our design ideas and contributed excellent ones of their own</li>
<li>diligently taken on board all the training</li>
<li>met every deadline in the design schedule</li>
</ul>
<p>&#8230;but after their website is launched</p>
<ul>
<li>stops writing their blog</li>
<li>doesn&#8217;t add news items and</li>
<li>overlooks any form of marketing for their website</li>
</ul>
<p>No press releases are sent out; No promotional offers appear in the media.; Not a handout or a sticker is seen on anything, be it a billboard or a car bumper.</p>
<p>Here is the basic fact.</p>
<p>It does not matter how great your website is, how many pages it has, how many special effects or gizmos it has&#8230;or even how far up the search engines you are, if you do not</p>
<p>a) keep your website up to date and</p>
<p>b) market it</p>
<p>it is unlikely that your website is going to grow your business.</p>
<p>It is <span class="bolditalic">VERY RARELY</span> the case, if a site is dynamic and has strong SEO ,that what it needs is more SEO or that the website is somehow &#8216;broken&#8217;.</p>
<ul>
<li><span class="wp-caption">What have you done on your website to prepare for the busiest period of the entire year?</span></li>
</ul>
<ul>
<li><span class="wp-caption">What have you done outside of your website to make sure people know about you and your business/organisation?</span></li>
</ul>
<p class="subhead">Here are 10  quick things you can do RIGHT NOW to raise the profile of your website.</p>
<ul>
<li>1) Write a news item (200-500 words)  in your website describing something special you have done in the last 6 months (as if your did it yesterday!)</li>
<li>2) Write a blog entry (if you have one) on your website. Make it about 100-300 words giving your views on something in your industry. For example;
<ul>
<li>If you are a retailer, talk about ONE new item that you sell that  you PERSONALLY love and give reasons why we should buy it NOW;</li>
</ul>
<ul>
<li>If you are in the hospitality or leisure industry, write YOUR thoughts about the chilly, bright sun and cold windy days to come and why booking a holiday, break, visit or daytrip NOW is a must;</li>
<li>If you are a service provider, talk PERSONALLY about why booking your businesses services will make your clients&#8217; lives easier this Christmas and why they should book NOW;</li>
<li>If you are a sole trader, talk about something funny (withholding names and dates) to illustrate how your actions/interventions/talents/skill saved the day and why people should hire you or your products NOW because of it!</li>
</ul>
</li>
</ul>
<ul>
<li>3) If you sell a product, create a press release suggesting that your product would make an excellent present and send it to the media that best suits your industry from glossy mag to industry newsletter.<br />
If possible include some human element in it for example:</p>
<ul>
<li>has your product helped someone overcome a difficulty?</li>
<li>Are you a &#8216;rags to riches&#8217; business person who has a great story to tell?</li>
<li>Did your business beat the odds in these hard times?</li>
<li>Are you a designated contractor for the 2012 Olympics?</li>
<li>has someone in your company won an award, got a fantastic grant, been given an amazing  qualification?</li>
</ul>
</li>
</ul>
<ul>
<li>4) As magazines and journals gear up for Christmas and the New Year have you got a product that is original, innovative and can&#8217;t be bought on the High Street? If the answer is yes, find a name in the magazine/journal and tell them about it.</li>
</ul>
<ul>
<li>5) Start a Christmas countdown group as an offshoot in Facebook and add a product a day.</li>
<li>6) Join Twitter, get an app on your mobile phone and try and &#8216;tweet&#8217; once a day NB ONLY ABOUT YOUR BUSINESS &#8211; NOT  trivia.</li>
<li>7) Join linkedin and get yourself found (this is particularly good for sole traders).</li>
<li> <img src='http://access-bydesign.com/abd/wp-includes/images/smilies/icon_cool.gif' alt='8)' class='wp-smiley' /> Organise your Christmas event NOW whist a few good venues are still free and invite the key people you want as clients NOW before they get 50 other invitations to similar events.</li>
<li>9) Invest in a short run of postcards. (One of our printers has just done a run of 250, double sided glossy postcards for £20. Call us today to see if this was a one-off or if we can talk them into doing it again!) and spend a day:
<ul>
<li>putting them through every letterbox of every house that looks like it belongs to the kind of client you would like to have</li>
<li>putting them in every corner shop and post office between Brighton and Portsmouth</li>
<li>giving them out on the Friday market (with council permission) which is the only day that a person  holding leaflets is not treated like a leper!</li>
</ul>
</li>
<li>10) Spend a day ringing as many existing clients you can and offer them a free &#8216;add your product here&#8217; if they can get you one new client.</li>
</ul>
<p>There is no need to use language that makes you sound like you are auditioning for a role in &#8220;The Apprentice&#8221;. Keep it real.</p>
<p>Everyone who is in business or has a website has a skill, talent or simply a story to tell. This is what you use to bring in customers/clients/readers.</p>
<p class="subhead2">Your website becomes important ONLY WHEN IT ATTRACTS VISITORS. And that, quite simply is up to you.</p>
<p>Finally</p>
<p>Remember &#8211; a website is not just for Christmas. It&#8217;s for life.</p>
<p class="subhead2">Now get going and market it!!!</p>
<p class="verysmalltext">* btw If you are lucky enough to be picked up by a glossy magazine do NOT expect payment and be prepared to be shown the way THEY want to show you.</p>
]]></content:encoded>
			<wfw:commentRss>http://access-bydesign.com/christmas-is-coming/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Overview Accessibility Audit</title>
		<link>http://access-bydesign.com/overview-accessibility-audit/</link>
		<comments>http://access-bydesign.com/overview-accessibility-audit/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 13:21:40 +0000</pubDate>
		<dc:creator>abdadmin</dc:creator>
				<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[adaptive technologies]]></category>

		<guid isPermaLink="false">http://access-bydesign.com/abd/?p=2955</guid>
		<description><![CDATA[This audit should significantly improve access on a small to medium sized website. The audit is usually up to 500 words which outlines the major areas with accessibility issues and also your accessibility strengths. Unlike most audits we also look at your website capability to perform on the newest technologies such as iPads, PDAs, mobile [...]]]></description>
			<content:encoded><![CDATA[<p>This audit should significantly improve access on a small to medium sized website.</p>
<p>The audit is usually up to 500 words which outlines the major areas with accessibility issues and also your accessibility strengths. Unlike most audits we also look at your website capability to perform on the newest technologies such as iPads, PDAs, mobile phones, gaming consoles and HD TV.</p>
<p>These Overview Audits are created for you to pass on to your web designer or implement yourself. We do not make any changes to your website for you. Please advise us whether the improvements will be carried out by a trained web practitioner or a talented amateur web designer so that the wording of the audit can be delivered appropriately.</p>
<p>The current price (2010) for an Overview Audit is £50</p>
]]></content:encoded>
			<wfw:commentRss>http://access-bydesign.com/overview-accessibility-audit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Full Accessibility Audit</title>
		<link>http://access-bydesign.com/full-accessibility-audit/</link>
		<comments>http://access-bydesign.com/full-accessibility-audit/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 13:21:20 +0000</pubDate>
		<dc:creator>abdadmin</dc:creator>
				<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[adaptive technologies]]></category>

		<guid isPermaLink="false">http://access-bydesign.com/abd/?p=2953</guid>
		<description><![CDATA[This is a full investigation of your website with a complete check across all three main accessibility priority areas with practical and realistic advice on how issues can be fixed or accessible alternatives provided . Unlike most audits we also look at your website capability to perform on the newest technologies such as PDAs, mobile [...]]]></description>
			<content:encoded><![CDATA[<p>This is a full investigation of your website with a complete check across all three main accessibility priority areas with practical and realistic advice on how issues can be fixed or accessible alternatives provided .</p>
<p>Unlike most audits we also look at your website capability to perform on the newest technologies such as PDAs, mobile phones, iPads, gaming consoles and HD TV. We do not make any changes to your website for you but we are explicit (even to code line number) as to where the issue is and accessible web techniques to use instead.</p>
<p>Please advise us whether the improvements will be carried out by a trained web practitioner or a talented amateur web designer so that the wording of the audit can be delivered appropriately.</p>
<ul>
<li>The current price (2010) for a Full Audit is £350.</li>
</ul>
<p>Sites over 25 pages will incur an additional fee in negotiation with the client.</p>
]]></content:encoded>
			<wfw:commentRss>http://access-bydesign.com/full-accessibility-audit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Partnership Brings New Testers</title>
		<link>http://access-bydesign.com/new-partnership-brings-new-testers/</link>
		<comments>http://access-bydesign.com/new-partnership-brings-new-testers/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 13:40:39 +0000</pubDate>
		<dc:creator>abdadmin</dc:creator>
				<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[aldingbourne trust]]></category>
		<category><![CDATA[leaning difficulties]]></category>
		<category><![CDATA[website tester]]></category>

		<guid isPermaLink="false">http://access-bydesign.com/abd/?p=2879</guid>
		<description><![CDATA[Access- by Design are delighted to be in the early stages of a partnership with the Aldingbourne Trust. They are helping us increase our pool of testers through their WorkAid programme to help us to continue to make our websites as accessible as possible. The Aldingbourne Trust provide opportunities for people with learning difficulties to [...]]]></description>
			<content:encoded><![CDATA[<p>Access- by Design are delighted to be in the early stages of a partnership with the Aldingbourne Trust. They are helping us increase our pool of testers through their WorkAid programme to help us to continue to make our websites as accessible as possible. The Aldingbourne Trust provide opportunities for people with learning difficulties to develop a choice of skills leading to greater independence and, wherever possible, useful employment in the local community.</p>
<p>More information can be found about the trust by following <a href="http://www.aldingbournetrust.co.uk/">this link.</a></p>
<p>If you think you would be suitable as one of our website testers then please get in contact with us!</p>
]]></content:encoded>
			<wfw:commentRss>http://access-bydesign.com/new-partnership-brings-new-testers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

